MANAGING YOUR ASSOCIATION'S SOCIAL MEDIA RISKS AND COVERAGE EXPOSURES.

WASHINGTON, DC -- The following information was released by ASAE & The Center for Association Leadership:

Date(s):Wednesday, June 1, 2011

Location:ASAE: The Center for Association Leadership

Member Fee:$95.00

Non-Member Fee:$195.00

CAE Hours: Earn up to 3 hours

Program Description

Just announced! ASAE-Endorsed Business Solutions is providing a free book to the next 20 people to register for this event, and those already registered.

Associations today are behaving more and more like media companies in order to stay connected to their members and to represent the messages of their members' industries--through channels such as print publications, Facebook, LinkedIn, Twitter, blogging, e-marketing, and Internet advertising.

However, as opportunities have emerged, so have risks. Litigation over copyrights and trademarks is exploding. Most non-media organizations like associations rely on their general liability insurance policies for advertising coverage.

But, these general liability policies are shrinking. Do you know if your association is being left exposed?

This session will provide three perspectives (association communications, legal, and insurance) in managing the delicate balance between the benefits and risks related to social media by:

Providing an overview of social media, specifically how and why a proper strategy can help associations identify and reduce risks.

Reviewing social media legal risks related to associations, as well as practical risk minimization applications.

Examining common general liability insurance and the ever-widening gap between what is and what is not covered because of Internet-related forms of communication.

Our expert content leaders will walk you through examples of other associations utilizing social media, while providing you with a mindset for protecting your association from insurance-related ramifications. You will also hear real-life association claim examples, with ample time for your most challenging questions.

Content Leaders:

Terrance Barkan CAE, chief strategist and business architect, SOCIALSTRAT

Michael DiSilvestro, Esq, vice president - Claims, AXIS PRO

Sherri Way, Esq., partner, Krendl Krendl Sachnoff and Way, P.C.

Session Moderator:

Amy Doherty, Sr. vice president, Aon Association Services

Just announced! ASAE-Endorsed Business Solutions is providing a free book to the next 20 people to register for this event.

To extend your learning beyond this program, you have a chance to win one of ASAE's best-selling books:

Race for Relevance: 5 Radical Changes for Associations, Harrison Coerver and Mary Byers, CAE

Social Networking for Nonprofits: Increasing Engagement in a Mobile and Web 2.0 World, Andy Steggles

To qualify, you:

Must register and attend the program.

Provide full payment for your registration prior to attending the program.

Cannot cancel or transfer registration.

Must attend the June 1, 2011 event to pick up your book from the ASAE Building

Winners will be notified via email by ASAE-Endorsed Business Solutions prior to June 1, 2011 for your book selection. Registrants who signed up after the cut-off will also be notified.

Books will not be shipped to winners if not picked up on June 1.

Time: 9:00 a.m. - 1:00 p.m.

(Continental Breakfast will be provided at 8:30 am)

Included in registration fee is a complimentary continental breakfast and a lunch buffet, provided by AXIS Pro, an ASAE-Endorsed Business Solutions partner.

Cancellation Policy: Attendance cancellations must be received within five business days before the program begins. A $75 cancellation fee will apply. There are no refunds for cancellations received less than five business days before a program. No-shows will not be refunded.